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Style Guide
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Concept

​​ Purpose

The purpose of a concept is to provide conceptual or descriptive information so users understand the background and context of a particular topic.

​​ Tone

instructional, descriptive, approachable, supportive

​​ content_type

concept

​​ Structure

​​ Required components

Title: Use “About” for concept pages that describe the functionality of your product. Otherwise, use a short noun phrase (feature name, functionality, Internet concept - Health checks, Status resource protection, CDN)

Context: Provide a brief description of why users should care about this information.

Explanation: Explain the page topic. Keep paragraphs short and concise to avoid large blocks of text. Feel free to use bulleted lists, notes, and headings for visual breaks.

​​ Template

​​ Additional information

Do not recreate information that’s already available online. Instead, consider why a topic needs to be explained, what Cloudflare’s perspective is on that topic, and what users need to understand about the topic in order to successfully use our products.

​​ Examples

Load Balancing

WAF

Magic Transit